The following is adapted from Applied Qualitative Research Design: A Total Quality Framework Approach (Roller & Lavrakas, 2015, pp. 78-79).
Gaining cooperation from research participants and respondents is important to the quality of qualitative and survey research. A focus on gaining cooperation helps to mitigate potentially weakened data due to the possibility that the individuals who do not cooperate — do not participate in the research — differ in meaningful ways compared to those who do cooperate. As mentioned in an article posted earlier in Research Design Review, an effective component to the researcher’s strategy for gaining cooperation among participants is the offer of material incentives (e.g., cash, a gift card, prized tickets to a sporting event, donation to a favorite charity).
Although monetary incentives are routinely given to qualitative research participants to boost cooperation, the researcher needs to keep in mind that the offer of a cash (or…
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