[We’re pleased to welcome author Alan Muller of the University of Groningen. Dr. Muller recently published an article inBusiness & Societyentitled “When Does Corporate Social Performance Pay for International Firms?,” which is currently free to read for a limited time. Below, Dr. Muller reflects on the impact and innovations of this research:]
What motivated you to pursue this research?
I was inspired to pursue this research because I wanted to better integrate the literature on corporate social performance and internationalization. There is a rich body of research on the link between social performance and financial performance, and an equally rich body of research on the link between internationalization and financial performance. Yet thus far the two had not been connected in any meaningful way. This paper seemed like a great opportunity to link these two streams.
Were there any specific external events—political, social, or economic—that influenced…
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