Seeking Interaction in the Focus Group Method

Research Design Review

There is an article that ran in Research Design Review back in 2013 having to do with the interactions that ensue in focus group discussions. Specifically, this article addresses the idea that participants’ interactions have a significant impact on the outcomes of focus group discussions and yet this “facet of the focus group method…is largely ignored in the analysis and reporting of group research.” This article goes on to give an example of a way to think about the interaction effect in the focus group method.

Missing from this article is the question of whether – or the extent to which – interactions even exist in the discussions being analyzed. It seems self-evident that a “discussion” would involve two or more people exchanging ideas and thoughts – that is, an interaction. And yet, one of the most difficult skills to teach in focus group training is how to ignite an…

View original post 418 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s